Does red really make people angry? Will blue help people trust your library’s brand more? Which colors work best in social media? The colors you choose really can make a significant difference in how people perceive your library and it’s promotional efforts. In this one-hour webinar, get a practical introduction to how color choices can affect your library’s online marketing.
Presenter: Laura Solomon
About the Presenter:
Laura Solomon is the Library Services Manager for the Ohio Public Library Information Network and a W3C-certified front-end web developer. She has been doing web development and design for more than 20 years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She has written three books about social media and content marketing, specifically for libraries; and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.